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Delta Campaign

BACKGROUND

There was a market disruption with the sale of a competitor who had a large part of the market share in this region. The company recognized this as a significant opportunity to diversify our risk and expand into new business areas beyond our traditional writing area. However, many agents and farmers in the area were unfamiliar with the company or the brand. We needed to create a campaign that targeted both groups and would resonate with them.

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OBJECTIVE

Gain agency partners and market share in the Delta region.

72%

INCREASE IN REGIONAL

POLICY COUNT

87%

INCREASE IN REGIONAL

INSURED ACRES

203%

INCREASE IN REGIONAL

GROSS WRITTEN PREMIUM

DELIVERABLES

  • Agency Recruitment Box

  • Recruitment Email

  • Postcard Mailer

  • Landing Pages

  • Farm Progress Digital Display Ads

  • SE Farm Press Ad

  • Social Ads

  • YouTube Ads

MY CONTRIBUTIONS

  • Consult with a local sales manager to understand opportunities and challenges in gaining market share in the region.

  • Develop a marketing proposal and recommendations for strategies that support agency recruitment and farmer awareness of the company while keeping budget, resource allocation, and scope in mind. 

  • Provide creative direction, including strategy, theme, taglines, and visual elements for the campaign, and communicate deliverables with communication specialists, designers, and web team members.

  • Lead creative asset development.

  • Monitor campaign progress

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