Farm & Gin Show
BACKGROUND
To foster brand awareness in a region where we aim to gain market share, we decided to participate in the Farm & Gin Show. It allowed us to establish a human connection with a company that many in the region were not familiar with. We were able to showcase our company values that align with our customer base in the area.
OBJECTIVE
Increase brand awareness with regional farmers.
DELIVERABLES
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Booth Layout
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Booth Backdrop
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Booth Video
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Lead Generation Promotion
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Giveaways
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Social Promotion
MY CONTRIBUTIONS
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Recommend that the company participate in the event yearly and determine the objective of our participation.
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Provide creative direction for the booth theme and lead generation tactics.
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Seek out a vendor partner for the booth setup since it was an out-of-state event.
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Lead, review, approve, and assist, as needed, with creative development of booth layout, signage, and selection of giveaways.
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Request social media posts from the communications team to promote our participation at the event and create targeted social ads to reach a more captive audience.
