FFA National Convention
BACKGROUND
FFA is an established and respected organization that the company takes pride in supporting. Many employees, agents, and customers have participated in and contributed to the organization. So supporting the organization has become a critical component in brand sentiment with those individuals.
OBJECTIVE
Increase brand awareness, brand sentiment, and future recruitment potential for young ag enthusiasts.
DELIVERABLES
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Booth Strategy
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Booth Backdrop
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Engagement Game
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Giveaways
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Landing Page
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FFA Advisor Packets
MY CONTRIBUTIONS
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Recommend that the company participate in the event yearly and determine the objective of our participation.
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Provide creative direction for the booth strategy, theme and engagement tactics.
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Lead, review, approve, and assist, as needed, with creative development of booth layout, signage, and selection of giveaways.
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Request social media posts from the communications team to promote our participation at the event and create targeted social ads to reach parents and advisors.
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Encourage FFA chapters that won our giveaway to share how they used the funds with us so we could extend the impact of the event and support brand sentiment.
